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The Dragonfly Project: Team F: American Companies Using Google as Their Business Platform
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-792-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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The Dragonfly Project: Team E: NGOs for Freedom of Speech
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-791-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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X Prize CEO Peter Diamandis on jackpots for innovation
Diamandis, Peter F.; Morse, GardinerArticle HBS-F0811F-EThe CEO of the X Prize Foundation explains how offering cash jackpots for breakthrough innovations can help solve problems big and small in fields like space exploration, energy, and education.Starting at €8.20
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X Prize CEO Peter Diamandis on jackpots for innovation (Spanish version)
Diamandis, Peter F.; Morse, GardinerArticle HBS-F0811FThe CEO of the X Prize Foundation explains how offering cash jackpots for breakthrough innovations can help solve problems big and small in fields like space exploration, energy, and education.Starting at €8.20
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Let Me Take You Down (Spanish version)
Kersten, E. L.; Buchanan, Leigh; Morse, GardinerArticle HBS-F0403CLeadership and People ManagementE. Lawrence Kersten thinks corporate America could use a good dose of demotivation. Carrying products that promise to "unleash the power of mediocrity," Kersten's company, Despair Inc., has just the ticket.Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArticle HBS-F0301DLeadership and People ManagementDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Starting at €8.20
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Liderando en una crisis: Donaciones tóxicas al MIT (B)
Armstrong, Angus; de la Cierva, YagoCase DPO-755Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEn 2019, los medios revelaron que el Media Lab del MIT estaba aceptando donaciones de alguien rico que había sido condenado por mala conducta sexual, y, más recientemente, como depredador en serie. Las partes interesadas internas y externas reaccionaron con desprecio e ira. La primera reacción del Media Lab fue insuficiente, y su director tuvo que dimitir. El problema pasó, entonces, al presidente del MIT. La Parte B cubre las iniciativas de recu...Starting at €5.74
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Liderando en una crisis: Donaciones tóxicas al MIT (A)
Armstrong, Angus; de la Cierva, YagoCase DPO-754Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEn 2019, los medios revelaron que el Media Lab del MIT estaba aceptando donaciones de alguien rico que había sido condenado por mala conducta sexual, y, más recientemente, como depredador en serie. Las partes interesadas internas y externas reaccionaron con desprecio e ira. La primera reacción del Media Lab fue insuficiente, y su director tuvo que dimitir. El problema pasó, entonces, al presidente del MIT. La Parte B cubre las iniciativas de recu...Starting at €8.20
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La entrevista HBR: Prestar asesor a de excelencia
Wasserstein, Bruce; Stewart, Thomas A.; Morse, GardinerArticle HBS-R0801GStrategyPocos negociadores han estado en él todo el tiempo, y en un nivel tan alto, como Bruce Wasserstein, el presidente y CEO de la firma de asesoría y gestión de activos financieros Lazard. En esta entrevista editada, dos editores de HBR explorar cómo se crea valor como gerente, como un negociador, y como consejero para los CEOs. Wasserstein, que ha sido una figura importante en las fusiones y adquisiciones por más de 30 años, habla de atraer y gestio...Starting at €8.20