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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Case HBS-619018-EService and Operations ManagementIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Starting at €8.20
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El caso HBR: Cuando su colega lo sabotea
Fryer, BronwynArticle HBS-R0811ALeadership and People ManagementMarcos Landstad, relativamente nuevo en la división de banca de inversión de CliffBank, tiene un veterano compañero de equipo, Nicole Collins, que parece ser un aliado fiable. Sin embargo, cuando Mark necesita su ayuda para localizar información vital para su parte de una presentación que van a hacer juntos, ella finge ignorancia. Durante la reunión, Nicole produce los datos de la nada y sorprende a los asistentes con su análisis. Perder el equil...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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The Campbell Home (A)
John, Leslie K.; Preble, MatthewCase HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €8.20
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The Campbell Home (C)
John, Leslie K.; Preble, MatthewCase HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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The Campbell Home (B)
John, Leslie K.; Preble, MatthewCase HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Teaching Note HBS-520028-EMarketingTeaching note for case 518073.Starting at €0.00
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Fishbowl: Scaling Up, Teaching Note
John, Leslie K.Teaching Note HBS-920022-EMarketingTeaching note for case 919013.Starting at €0.00
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Commonwealth Bank of Australia: Unbanklike Experimentation, Teaching Note
Buell, Ryan W.; John, Leslie K.Teaching Note HBS-620041-EService and Operations ManagementTeaching note for case 619018.Starting at €0.00
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Fishbowl: Scaling Up
John, Leslie K.Case HBS-919013-EMarketingFishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a "safe space" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and...Starting at €8.20