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Resortes emocionales que cautivarán a su cliente
Andrade, Eduardo B.; Capizzani, MarioArticle ART-1971MarketingLos especialistas en marketing saben desde hace tiempo que las emociones juegan un papel importante en las decisiones de los consumidores. Pero, como indican los últimos hallazgos científicos, su influencia admite muchos más matices y es más compleja de lo que parece. Las reacciones emocionales sutiles suelen dejar más poso que las intensas; los efectos de las emociones efímeras pueden ser duraderos; a veces, la experiencia y la manifestación de ...Starting at €8.20
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Emotional Cues That Work Magic on Customers
Andrade, Eduardo B.; Capizzani, MarioArticle ART-1971-EMarketingMarketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware: subtle, rather than intense, emotional reactions are often more persuasive; short-lived emotions can have lasting effects; the experience and expression of negative emotions can sometimes be beneficial; emotional experiences are often...Starting at €8.20