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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Case HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Starting at €8.20
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Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Case HBS-920561-EKnowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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Hurricane Katrina (B): The Looming Storm (Abridged)
Howitt, ArnoldCase HBS-HKS193-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Hurricane Katrina (A): Preparing for the 'Big One' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS192-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €8.20
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Hurricane Katrina (C): Responding to an 'Ultra-Catastrophe' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS194-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Case HBS-305S12Knowledge and CommunicationEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Starting at €8.20
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United Cereal: Lora Brill's Eurobrand Challenge
Bartlett, Christopher A.; Carlson, CaroleCase HBS-4269-EStrategyThe case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company's first Eurobrand and be introduced in a coordinated manner Europewi...Starting at €8.20
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCase HBS-HKS455-EStrategyOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Starting at €8.20
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Protecting the WTO Ministerial Conference of 1999
Leonard, Herman B.; Tannenwald, David; Howitt, ArnoldCase HBS-HKS456-EStrategyOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Starting at €8.20