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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307M-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Starting at €8.20
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307X-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Starting at €8.20
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307Z-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Starting at €8.20
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Starting at €8.20
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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelTeaching Note HBS-519052-EMarketingTeaching note for case 519051.Starting at €0.00
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Case HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Starting at €8.20
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Discovery Skill #1: Associating-How Making Connections Across Seemingly Unrelated Fields and Disciplines Triggers Your Innovative Powers
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8370BC-EKnowledge and CommunicationWhen it comes to disruptive innovation, you don't have to start from scratch to create something new. Asking questions and fusing knowledge across disciplines and industries are the keys to improving your aptitude for association, a cognitive skill that lies at the core of innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen teach you how to strengthen your capacity for associating by describing how companies suc...Starting at €8.20
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Discovery Skill #4: Networking-How Interacting with People Outside Your Social and Professional Spheres Can Jump-Start Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8377BC-EThinking outside the box is just one component of disruptive innovation. Venturing outside your social circle is equally important. Diversifying your personal and professional contacts will spark an inundation of new knowledge and fresh perspectives that can stimulate innovative ideas. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen elaborate on the benefits of networking with people and companies outside your area of e...Starting at €8.20
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Discovery Skill #5: Experimenting-How Your Willingness to Try New Things, Take Something Apart, or Build a Prototype Boosts Your Power to Innovate
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8378BC-EForget the lab coat, the Petri dish, and all those hazardous chemicals. Innovators can experiment everywhere, everyday, with whatever materials they have at hand. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen discuss the many forms experimenting can take, from hands-on tinkering to hypothetical musings, and narrow them down to three styles for approaching the process yourself. The best part of this discovery skill is ...Starting at €8.20
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Discovery Skill #2: Questioning-How Inquisitive Thinking and Provocative Questions Spark Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8371BC-EWe tell children that there is no such thing as a dumb question, but so often we keep our ideas and concerns to ourselves, afraid to come across as foolish or disagreeable. But when you stifle your creative imagination, you limit your opportunities for innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen encourage you to channel your inner child and rediscover your spirit of curiosity. They explain how asking dif...Starting at €8.20