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Orascom Telecom Holding (C): Condensed
Bourgeois, L. J. IIICase DARDEN-S-0246 -EStrategyStarting at €5.74
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
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The Business of Death Births Human Composting - Teaching note
Murray, MeghanTeaching Note DARDEN-BC-0300TN-EKnowledge and CommunicationTeaching note for product BC-0300TStarting at €0.00
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Starting at €0.00
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00
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Roma Victor: Europe's First Serial Acquirer
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-BP-0551-ECorporate GovernanceBesides adopting the tactics and types of arms and armor effectively used by its adversities, the Romans also incorporated superior intangibles such as tactical knowledge of their enemies. This case is used in Darden's "Post-Merger Acquisition" course elective to draw parallels to M & A strategies used by corporations today.Starting at €8.20
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Note on Postmerger Integration
Bourgeois, L. J. III; Patel, LipiTechnical Note DARDEN-BP-0539-ECorporate GovernanceApproximately 65% to 85% of mergers fail. That’s a startling statistic. While there are myriad reasons why mergers are not successful, in many cases the reason is simple: a failure to develop and execute an appropriate postmerger integration (PMI) strategy. Clues to successful PMIs can be gleaned from the 15% to 35% of mergers that do succeed; this note contains some tips and best practices distilled from those successes. Because every company an...Starting at €8.20
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TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
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Nok Anulomsombut and the Thai Online Gaming Challenge (A)
Bourgeois, L. J. III; Namasondhi, Kanokrat; Yoon, BryanCase DARDEN-S-0326-EStrategyManeerut "Nok" Anulomsombut has just been appointed COO of Garena Thailand (Garena), a fast-growing online gaming company. When damaging rumors about one of the company's applications begin spreading among Garena's Thai customer base, Nok is solely responsible for resolving the ensuing crisis. Though the rumors are unfounded, they threaten to undermine Garena's relationship with its critical partners, permanently damage its reputation...Starting at €8.20
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Naresh Kumra and the Amazon Debacle (A)
Bourgeois, L. J. IIICase DARDEN-S-0310-EStrategyThis case series follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu back...Starting at €8.20