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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Nate Chooses a Business Entity - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1795TN-EFinanceTeaching note for product F-1795Starting at €0.00
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Choosing a Bank Account - Teaching Note
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Teaching Note DARDEN-F-1893TN-EFinanceTeaching note for product F-1893Starting at €0.00
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Black Coffee and Black Cards (B) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1883TN-EFinanceTeaching note for product F-1883TNStarting at €0.00
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00
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Genzyme/Geltex Pharmaceuticals Joint Venture
Bruner, Robert F.; Bodily, Samuel E.; Jacquet, PierreCase DARDEN-F-1254-EFinanceIn March 1997, an executive vice president of Genzyme Corporation must develop the terms by which the $518 billion (revenue) firm will form a joint venture with a small biotechnology firm to make and market a new drug. The tasks for the decision maker are to estimate the enterprise value of the new joint venture, recommend how large an interest to acquire in the venture, and determine what price to pay for that interest and when. The case may be ...Starting at €8.20
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Vincent Buys a Lawn Mower - Teaching note
Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1794TN-EFinanceTeaching note for product F-1794Starting at €0.00
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Umbrella of Protection: Health, Disability, and Life Insurance - Teaching note
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz Ivaniw; ; Maiden, Stephen E.Teaching Note DARDEN-F-1873TN-EFinanceTeaching note for product F-1873Starting at €0.00
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Tamara's New House (B) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1887TN-EFinanceTeaching note for product F-1887Starting at €0.00