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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Teaching Note HBS-514108-EMarketingTeaching Note for 514059.Starting at €0.00
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Michael Harris: Crafting an MBA Faculty Values Statement - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-E-0388TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0388Starting at €0.00
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Jack Drake's Question: What Makes a Great Executive Education Instructor?
Haskins, Mark E.Case DARDEN-PHA-0071-ELeadership and People ManagementThe faculty leader for the custom executive education (EE) program at a business school has received an e-mail from a program client asking him to remove a member of the program’s teaching team. It causes him to reflect on the distinctive differences between EE teaching and MBA teaching and the need to codify those differences in developing highly effective and successful EE instructors.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Maumee Commercial Dining Products, Inc. (Spanish version)
Haskins, Mark E.Case DARDEN-C-2377Accounting and ControlTraducción al español de UVA-C-2247. En este caso, los estudiantes deben determinar en qué índices financieros recomiendan que la compañía se centre y también deben decidir la mejor manera de comunicar, explicar y dar vida a esas métricas para que los gerentes intermedios no financieros de la compañía puedan comprender más fácilmente su importancia de e internalizar las ideas de dichas ratios. Los estudiantes deben: (1) comprender la naturaleza d...Starting at €8.20
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Classroom Covenant: Yes? No?
Haskins, Mark E.Case DARDEN-PHA-0073-ELeadership and People ManagementJunior and senior faculty members collaborate on crafting a classroom covenant.Starting at €8.20
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Judy Gent-Inventory
Haskins, Mark E.Case DARDEN-C-2352-EAccounting and ControlThis case is used at the Darden School of Business in the inventory module of the "Financial Reporting" course elective, but it would also work well at the advanced undergraduate level. Through five phases, students first become familiar with core terminology and concepts before examining various situations-from what to make of an annual report footnote disclosure and balancing the pros and cons of using LIFO versus FIFO cost flow assumption to e...Starting at €8.20
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Judy Gent-Inventory - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-C-2352TN-EAccounting and ControlTeaching note for product C-2352Starting at €0.00
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Ratios Tell a Story-2013
Haskins, Mark E.Case DARDEN-C-2350-EAccounting and ControlThis case challenges students to review a series of corporate financial metrics and to match them to one of the 13 labeled and listed industries. It is suitable for MBA and undergraduate students ready to expand their basic understanding of financial metrics.Starting at €8.20