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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
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Monsanto: Helping Farmers Feed the World
Bell, David E.; Knoop, Carin-Isabel; Shelman, MaryCase HBS-510025-EStrategyMonsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 203...Starting at €8.20
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Monsanto: ayudando a los agricultores a alimentar el mundo
Bell, David E.; Knoop, Carin-Isabel; Shelman, MaryCase HBS-515S23StrategyMonsanto ha dirigido los esfuerzos para traer la biotecnología para influir en la producción de alimentos. A través de algunos errores de manejo y resistencia de los consumidores a la compañía tuvo dificultades en sus primeros años. Pero ya que Hugh Grant se convirtió en CEO de la imagen se ha iluminado con la adopción generalizada de los productos de la compañía. Este caso se centra en la cartera de productos de la compañía y el efecto de galvan...Starting at €8.20
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0264TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0264Starting at €0.00
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0366TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0366Starting at €0.00
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0327TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0327Starting at €0.00
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0369TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0369Starting at €0.00