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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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10 Uncommon Values (R): Optimizing the Stock-Selection Process, Teaching Note
Groysberg, Boris; Healy, Paul M.Teaching Note HBS-407073-ELeadership and People ManagementTeaching Note to (405-022). An abstract is not available for this product.Starting at €0.00
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David Yin's Vegetarian Mission
Groysberg, Boris; Hecht, Evan M SCase HBS-420027-ELeadership and People ManagementAfter the establishment of his critically-acclaimed upscale vegetarian restaurant, King's Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his mission of promoting vegetarian cuisine.Starting at €8.20
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Recruitment of a Star, Teaching Note
Groysberg, Boris; Marietta, Geoff E.Teaching Note HBS-407081-ELeadership and People ManagementTeaching note to (407-036). An abstract is not available for this product.Starting at €0.00
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Franck Giovannini: Managing Succession to Sustain Organizational Excellence
Groysberg, Boris; Hecht, Evan M SCase HBS-421083-ELeadership and People ManagementAs world-renowned chef Franck Giovannini contemplated his future and the future of The H tel de Ville Restaurant, he wondered how would he handle the transition of leadership at the restaurant when it came time for him to step down. The H tel de Ville Restaurant was the first restaurant ever to earn three Michelin stars under four consecutive chefs. How did Giovannini and his three predecessors manage to maintain the restaurant's status through...Starting at €8.20
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Furman Selz LLC (A) and (B): A Tale of Two Acquisitions, Teaching Note
Groysberg, Boris; Marietta, Geoff E.Teaching Note HBS-407078-ETeaching note to (905-066) and (905-067). An abstract is not available for this product.Starting at €0.00
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Prudential Securities, Teaching Note
Healy, Paul M.; Groysberg, Boris; Marietta, GeoffTeaching Note HBS-108027-EStrategyTeaching Note to (104-008).Starting at €0.00
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Credit Suisse Group: Managing Equity Research as a Business
Groysberg, Boris; Healy, Paul M.; Abbott, Sarah L.Case HBS-410073-ELeadership and People ManagementIn 2003, in the midst of industry turmoil and company-specific challenges, Stefano Natella was named Global Head of Equity Research at Credit Suisse. Over a six-year period, Natella implemented and refined a new methodology for valuing equity research analysts, both individually and as a collective unit. Natella's system, known as the 'Scorecard' was also used as the basis for compensating, hiring, and promoting analysts. Over time, the Scorecard...Starting at €8.20