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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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Professors Sven Larson and Kenneth Carpenter (E)
Heskett, James L.; Johannessen, Tor Askild AaseCase HBS-908412-EProf. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Starting at €5.74
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Case HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Starting at €8.20
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0264TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0264Starting at €0.00
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0366TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0366Starting at €0.00
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0327TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0327Starting at €0.00
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0369TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0369Starting at €0.00