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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Erik Peterson at Biometra (E)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411035-ELeadership and People ManagementPresents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at SciMat case can be assigned with Erik Peterson at Biometra (E) to give a broader perspective on Peterson's behavior and problems. This case can be handed out during class discussion of t...Starting at €5.74
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0264TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0264Starting at €0.00
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0366TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0366Starting at €0.00
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0327TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0327Starting at €0.00
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0369TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0369Starting at €0.00