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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Saudi Aramco and Corporate Venture Capital
Fuller, Joseph B.; Rhodes-Kropf, Matthew; Burbank, NathanielCase HBS-816068-EEntrepreneurshipSaudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the fund be structured, as a fully independent, venture capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mec...Starting at €8.20
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Shell: A Company of Opportunity
Fuller, Joseph B.; Moloney, EmerCase HBS-320025-EThe Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as 'Opportunity Owners' and employees, or 'Opportunity Seekers', to browse these statements of need and engage when they had interest and availability. The premise was that the commitment would be no more than 20% of an employee's time, and could be much less, but it would be highly transparent. The Opportun...Starting at €8.20
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Technical Note DARDEN-S-0198-EStrategyIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Starting at €8.20
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How Humility Can Outsmart the Smart Machines
Hess, Edward D.Article ART-3098-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementMost of us think we're pretty smart, or we wouldn't be in our current executive position. But the kind of thinking that got you where you are today will not be enough to keep you there in the Smart Machine Age -- a new era in which technology will, in many cases, be smarter than humans. Staying ahead of tech and an increasingly competitive job market requires that we shed outdated mentalities and behaviors, embracing instead what the author calls...Starting at €8.20
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3 Fellers Bakery
Hess, Edward D.Case DARDEN-ENT-0137-EEntrepreneurshipThis case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.Starting at €8.20
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Valley-Wide Health Systems, Inc.
Hess, Edward D.Case DARDEN-ENT-0145-EEntrepreneurshipCould be used in entrepreneurship business strategy courses. This is a social entrepreneurship case that demonstrates the application of business best practices to a large rural community health organization. The case raises issues regarding growth/expansion and examines the conflict between the mission and strategic focus, asking the question: What are business model limits to "doing good?"Starting at €8.20
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Canibal-Play It Green!
Cespedes, Frank V.; Fuller, Joseph B.; Labruyere, Tonia; Corsi, ElenaCase HBS-319089-EIn 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability...Starting at €8.20
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Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0139-EEntrepreneurshipThis case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.Starting at €8.20
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Octane Fitness, Inc.: The Power of Focus
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0141-EEntrepreneurshipThis case could be used in entrepreneurship and strategy courses. It's the story of two men, already working in the physical-fitness-equipment industry, who build their own business designing and producing high-quality fitness equipment. The power of planning, strategic focus, disciplined adherence to core competencies, outsourcing, and aligning HR policies and rewards with the strategic focus are illustrated in the case.Starting at €8.20