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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Technical Note DARDEN-S-0198-EStrategyIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Starting at €8.20
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How Humility Can Outsmart the Smart Machines
Hess, Edward D.Article ART-3098-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementMost of us think we're pretty smart, or we wouldn't be in our current executive position. But the kind of thinking that got you where you are today will not be enough to keep you there in the Smart Machine Age -- a new era in which technology will, in many cases, be smarter than humans. Staying ahead of tech and an increasingly competitive job market requires that we shed outdated mentalities and behaviors, embracing instead what the author calls...Starting at €8.20
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3 Fellers Bakery
Hess, Edward D.Case DARDEN-ENT-0137-EEntrepreneurshipThis case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.Starting at €8.20
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Valley-Wide Health Systems, Inc.
Hess, Edward D.Case DARDEN-ENT-0145-EEntrepreneurshipCould be used in entrepreneurship business strategy courses. This is a social entrepreneurship case that demonstrates the application of business best practices to a large rural community health organization. The case raises issues regarding growth/expansion and examines the conflict between the mission and strategic focus, asking the question: What are business model limits to "doing good?"Starting at €8.20
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Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0139-EEntrepreneurshipThis case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.Starting at €8.20
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Octane Fitness, Inc.: The Power of Focus
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0141-EEntrepreneurshipThis case could be used in entrepreneurship and strategy courses. It's the story of two men, already working in the physical-fitness-equipment industry, who build their own business designing and producing high-quality fitness equipment. The power of planning, strategic focus, disciplined adherence to core competencies, outsourcing, and aligning HR policies and rewards with the strategic focus are illustrated in the case.Starting at €8.20
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Technical Note DARDEN-BP-0529-ECorporate GovernanceThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Starting at €8.20
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Jonathan Virginia, Inc.
Hess, Edward D.Case DARDEN-ENT-0135-EEntrepreneurshipThis case is appropriate for teaching in business management and strategy courses. At issue in this case is how to institutionalize a business beyond what the entrepreneur has started. This founder built a very profitable business and is responsible for all its critical business functions. After more than 20 years will he be able to build a management team? Can he scale his business to the next level?Starting at €8.20
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Appalachian Commercial Cleaners: Family Dynamics Versus The Business
Hess, Edward D.Case DARDEN-ENT-0126-EEntrepreneurshipThis case is appropriate for students interested in becoming entrepreneurs and growing a business. It presents the issue of what is best for a business and pressure from family members. A successful family business has a son-in-law who is an outstanding COO. But when the daughter of the CEO files for divorce, family members demand that the son-in-law be fired.Starting at €8.20
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Leaders Bank: Creating a Great Place to Work
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0128-EEntrepreneurshipThis case is suitable for courses in entrepreneurship and growing enterprises and management communication. It follows the step by step process of growing a business built on a strong culture that fosters high employee engagement and loyalty. The result for Leaders was low employee turnover, long-term relationships based on communication and trust, and being a finalist on the Wall Street Journal’s 2008 Top Small Workplaces list.Starting at €8.20