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TRX, Inc.: Initial Public Offering
Chaplinsky, Susan; Morita, Kensei; Zeng, XingCase DARDEN-F-1568-EFinanceThis case provides comprehensive coverage of a firm’s decision to undertake an IPO and the process of going public. The case follows the sequence of events from the company’s incorporation in 1999 through the completion of an IPO in September 2005. In addition to raising capital, the TRX IPO case also includes consideration of another motivation for going public. At the time of its incorporation in November 1999, TRX attempted to go public but in...Starting at €8.20
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match - Teaching Note
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce ThomsonTeaching Note IVEY-8B20M082-EStrategyTeaching note for product 9B20M082.Starting at €0.00
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The Khus Project: Cultural Conflict - Teaching Note
Lei Huang; William Wei; Phillip SwallowTeaching Note IVEY-8B18M142-EStrategyTeaching note for product 9B18M142.Starting at €0.00
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OutReach Networks: First Venture Round - Teaching Note
Chaplinsky, SusanTeaching Note DARDEN-F-1683TN-EFinanceTeaching note for product F-1683Starting at €0.00
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Shanghai Contron: From Start-up to Growth
Lydia Qianqian Li; Etayankara Muralidharan; William WeiCase IVEY-9B18M169-EEntrepreneurship, StrategyShanghai Contron Information Technology Co., Ltd. was a small technology company in Shanghai, China, established in 2011. The company's main customer was the government, and sales management was the company's primary department. In a rapidly expanding marStarting at €8.20
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Qingke Facilities Leasing: Strategic Decision-Making to Capture the Apartment Leasing Market
William Wei; Vicky Nie; S. Bruce Thomson; Christy-Ke TuCase IVEY-W24848-EMarketing, StrategyIn April 2012, Qingke Facilities Leasing Ltd. (Qingke), a technology-based real estate management company, was founded to provide a long-term apartment rental service to young professionals in Shanghai and some other cities. The goal was to rent constructStarting at €8.20
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Jucai Human Resource Development: Empowering through Data - Teaching Note
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauTeaching Note IVEY-W25808-EInformation Technologies, StrategyTeaching note for product W25807.Starting at €0.00
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCase IVEY-9B20D004-EStrategyShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Starting at €8.20
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation
Claire Deng; Xiaojia Wang; William WeiCase IVEY-W33767-EMarketing, Service and Operations ManagementThe cannabis industry in Canada has experienced unprecedented growth since the Cannabis Act came into effect in 2018. It is widely expected that cannabidiol (CBD) will be classified as a food and natural health ingredient in Canada, the European Union, and other jurisdictions in the near future, which will open up a significant market. In 2023, Dr. Jacqueline Shan, the CEO of PBG BioPharma, made a long-term strategic decision to enter the cannabi...Starting at €8.20
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Ebidding: Taking Advantage of a Window of Opportunity during COVID-19
Haibo Hu; Fan Yu; Chunbing Mao; Haitao Lu; Meiju Fei; William WeiCase IVEY-W24978-EStrategyEbidding, Shanghai Huizhao Information Technology Co., Ltd.’s key product, was China’s only “Internet+” integrated bidding and procurement service provider, integrating supply chain management consulting, project implementation, and electronic bidding platform operation. Its main business was to provide enterprises with a full-process electronic bidding and procurement solution. The Ebidding team had developed a full-process electronic bidding pl...Starting at €8.20