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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
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Bush Brothers & Company (Spanish version)
Goldberg, Lena G.; Carr, Chad M.Case HBS-319S26Knowledge and CommunicationEl presidente y CEO de Bush Brothers se enfrenta con la dirección y gestión cambios en la estrategia, la gobernabilidad y la composición de la junta, así como cuestiones de sucesión, de compensación y de propiedad, mientras se toma la propiedad de una familia / familia negocio operado en su cuarta generación. A medida que la empresa se enfrenta a la posibilidad de contratar a un miembro no familiar para llevar en su segundo siglo, presidente y CE...Starting at €8.20
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I.M.A.G.E. International (Spanish Version)
Newton, Derek A.; Spekman, Robert E.; Ranson, AlexandraCase DARDEN-M-0958MarketingTraducción al español de la versión del 28 de febrero de 2019 del caso UVA-M-0417. Este caso promueve la comprensión y familiariza a los estudiantes con los incentivos no financieros. El caso describe los principales elementos que intervienen en la creación de una fuerza de ventas de alto rendimiento; Las prácticas, políticas y filosofías que se revelan sobre las formas de motivar a las personas proporcionan una base para la discusión de los estu...Starting at €8.20
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ExAblate Neuro
Spekman, Robert E.; Thames, MatthewCase DARDEN-M-0888-EMarketingThis case examines InSightec, a company that had pioneered a therapeutic medical technology known as magnetic-resonance-guided focused ultrasound surgery with a product line named ExAblate. Further developing the technology to include brain treatments in a product called ExAblate Neuro, InSightec had the proprietary ability to safely penetrate the skull en route to a targeted lesion. Among other ailments, essential tremor (ET) appeared to be effe...Starting at €8.20
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Urban Decay: A Great Idea (Spanish Version)
Goldberg, Lena G.Case HBS-317S18Knowledge and Communication¿Cuándo los debates de una gran idea de negocio tienen consecuencias reales y cómo puede un plan de empresario y gestionar ellos? Utilizando los datos de una causa en litigio, el concepto de formación involuntaria de una entidad se explora, se discuten los deberes de los socios entre sí y se introducen las consecuencias jurídicas de la violación de esos derechos.Starting at €8.20
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Employment Vignettes, Teaching Note
Goldberg, Lena G.; Carr, Chad M.Teaching Note HBS-311081-ETeaching Note for 311021.Starting at €0.00
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Goldman Sachs: A Bank for All Seasons (C)
Goldberg, Lena G.; Obenchain, TiffanyCase HBS-310057-EAfter posting its first-ever quarterly loss in 2008, Goldman Sachs surpassed market expectations for Q1 of 2009 but came under intensive fire for, among other things, announcing its intention to repay TARP thereby avoiding its compensation limitations.Starting at €5.74
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The Profession of the Law
Goldberg, Lena G.; Carr, Chad M.Case HBS-311028-EThis note reviews the professional responsibilities and obligations of lawyers In the United States, explains how those standards affect client relationships and, by summarizing rules for resolution of conflicts and withdrawal, sets the stage for a discussion of the concept of professional loyalty to both a company and larger societal interests.Starting at €8.20
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Harold Mills at ZeroChaos (A)
Goldberg, Lena G.; Kuykendoll, MauriceCase HBS-314043-EEntrepreneurshipAfter leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and relationships were becoming strained.Starting at €8.20
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Gracious Eloise: What Do Angels Want (A)
Goldberg, Lena G.; Kraus, Janet; Findlay, Mary BethCase HBS-312054-EEloise Bune successfully turned an idea into a product, but could she persuade angel investors that she had a business worth investing in? The case details her interactions with the angel investors and explores the role of angel investors in providing financial capital, business experience, and other assistance to start-ups.Starting at €8.20