This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Teaching Note DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Starting at €0.00
-
List Testing Exercise: Economic Selection - Teaching Note
Pfeifer, Phillip E.Teaching Note DARDEN-M-0870TN-EMarketingTeaching note for product M-0870Starting at €0.00
-
PFG Bank: Credit Card Exercise - Teaching Note
Pfeifer, Phillip E.Teaching Note DARDEN-M-0878TN-EMarketingTeaching note for product M-0878Starting at €0.00
-
Customer Lifetime Value
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0800-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit" (UVA-M-0799). The central difference between CP and customer lifetime value (CLV) is that CP measur...Starting at €8.20
-
Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20
-
Progressive Insurance: Multivariable Testing
Pfeifer, Phillip E.Case DARDEN-M-0762-EMarketingThis case describes a 21-factor, 56-recipe multivariable test (MVT) conducted by Progressive Insurance with the help of QualPro, a leading MVT consulting firm. The object of the test was to improve Progressive's direct-mail retention campaign. The results of the test are available in a spreadsheet (UVA-M-0762X) for students to analyze.Starting at €8.20
-
Best buy, reinventando el negocio. Nota del Instructor
Martínez Jiménez, M.Teaching Note IIST-PITN-233Service and Operations ManagementEn junio de 2020, Best Buy, la mayor cadena de electrónica de consumo de EE.UU., anunciaba los resultados del primer trimestre (8.562 M$, frente a los 9.142M$ del año anterior), consecuencia de la pandemia, especialmente desde marzo. Después de aplicadas medidas de contención y su CEO, Corie Barry, se preguntaba si era el momento de repensar la estrategia de su antecesor, centrada en la experiencia de clientes y empleados y que les había permitid...Starting at €0.00
-
Glovo: Q-commerce, la evolución del E-commerce
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219Service and Operations ManagementEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Starting at €8.20
-
GLOVO: Q-commerce, the evolution of E-commerce
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-E-EService and Operations ManagementIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Starting at €8.20
-
GLOVO: Q-commerce, the evolution of E-commerce (French version)
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-F-FRService and Operations ManagementEn juin 2021, Glovo, la société de livraison espagnole par excellence, venait de lever 450 M d'euros de financement et frôlait les 2 000 M de valorisation, en 5 ans de vie. Cependant, le chemin parcouru n'avait pas été facile pour une entreprise qui versionnait le concept traditionnel de “coursier ” en y incorporant la technologie. Son business model avait changé plusieurs fois pour rivaliser sur un marché dominé par des géants et trouver sa plac...Starting at €8.20