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Case

Progressive Insurance: Multivariable Testing

By Pfeifer, Phillip E.

Marketing

This case describes a 21-factor, 56-recipe multivariable test (MVT) conducted by Progressive Insurance with the help of QualPro, a leading MVT consulting firm. The object of the test was to improve Progressive's direct-mail retention campaign. The results of the test are available in a spreadsheet (UVA-M-0762X) for students to analyze.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0762-E

Format: PDF

Number of pages: 8

Publication Date: Jul 17, 2008

Language: English

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Description

Industry Setting: Banking/Finance/Insurance

Progressive Insurance: Multivariable Testing

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Progressive Insurance: Multivariable Testing

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Progressive Insurance: Multivariable Testing

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