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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00
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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Case HBS-514073-EMarketingRehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash reserves. Ullman decided to combine "Fair and Square" everyday low pricing and high/low pricing to reverse the negative trend. For example, to welcome people back to its stores, J.C. P...Starting at €5.74
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Ballis's Benchmark (A) and (B) - Teaching Note
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, YaelTeaching Note DARDEN-F-1621TN-EFinanceTeaching note for product F-1621Starting at €0.00
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Surveying Professional Forecasters
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0805-EDecision AnalysisThis case illustrates how averaging point forecasts harnesses the wisdom of crowds. Students access data from the Survey of Professional Forecasters (SPF) and compare the performance of the crowd (i.e., the average point forecasts) to the average performance of the individual panelists and the best performer from the previous period.The case is intended for use in a class on forecasting, and the instructor can present it in three ways: with all n...Starting at €8.20
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PriceMax
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, YaelCase DARDEN-QA-0748-EDecision AnalysisA large general-merchandise retailer misses its fiscal year earnings-per-share guidance, so its CFO is charged with improving the firm's forecasts. This case presents the use of probability distributions for forecasting discrete and continuous uncertainties such as GDP growth, inflation, and unemployment, including the benefit of ranges and distributions over point estimates. The Federal Reserve Bank of Philadelphia's Survey of Professional Forec...Starting at €8.20
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Scoring Expert Forecasts
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, YaelTechnical Note DARDEN-QA-0772-EDecision AnalysisThis technical note, based on the more comprehensive note, "Eliciting and Evaluating Expert Forecasts" (UVA-QA-0734), provides a streamlined presentation of Brier and log scores as tools for assessing forecasting records among a pool of experts. The note is designed to be used in conjunction with a forecasting exercise.Starting at €8.20
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Paydiant
Alvarez, Jose B.; Williamson, Elizabeth C.; Weber, JamesCase HBS-511065-EMarketingTo maximize their effectiveness, color cases should be printed in color. Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to...Starting at €8.20
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Ballis's Benchmark (A)
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, YaelCase DARDEN-F-1621-EFinanceIn this case series, Margaret Ballis, a soon-to-be Darden School of Business graduate, is about to begin her dream job at a leading investment management firm. On her way to becoming a fund manager, she cannot help wondering about her future success. Ballis is trying to assess her ability to consistently outperform the stock market; she questions whether it is even possible to achieve persistent performance as a fund manager. Using data downloade...Starting at €8.20
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Ballis's Benchmark (B)
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, YaelCase DARDEN-F-1622-EFinanceIn this case series, Margaret Ballis, a soon-to-be Darden School of Business graduate, is about to begin her dream job at a leading investment management firm. On her way to becoming a fund manager, she cannot help wondering about her future success. Ballis is trying to assess her ability to consistently outperform the stock market; she questions whether it is even possible to achieve persistent performance as a fund manager. Using data downloade...Starting at €5.74