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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Technical Note DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Starting at €8.20
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366-F-FREntrepreneurshipKIMITEC (2007) est une multinationale biotechnologique née avec le défi de changer la façon dont les aliments sont produits. Son objectif : éliminer la chimie de synthèse de l'alimentation en proposant des solutions alternatives naturelles, innovantes et tout aussi efficaces, sans entraîner de surcoût pour le producteur. Son activité principale en 2022 était l'agriculture, mais en l'élargissant pour desservir l'ensemble de la chaîne alimentaire :...Starting at €8.20
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366StrategyKIMITEC (2007) es una multinacional biotecnológica que nace con el reto de cambiar la forma en que se producen los alimentos. Su objetivo: eliminar la química de síntesis de la alimentación ofreciendo como alternativas soluciones naturales, innovadoras e igual de eficaces, sin que supongan mayor coste para el productor. Su principal actividad en 2022 era la agricultura, pero ampliándola a servir a toda la cadena alimentaria: ganadería, acuicultur...Starting at €8.20
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366-E-EEntrepreneurshipKIMITEC (2007) is a biotechnological multinational born with the challenge of changing the way food is produced. Its objective: to eliminate synthetic chemistry from food by offering natural, innovative and equally effective solutions as alternatives, without involving a higher cost for the producer. Its main activity in 2022 was agriculture, but expanding it to serve the entire food chain: livestock, aquaculture and the food industry. MAAVi, its...Starting at €8.20
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MAAVI, KIMITEC making a vision, Teaching note
González-Toruño Conejo, M.; Garrido Illescas, M.Teaching Note IIST-DGITN-366-E-EEntrepreneurshipKIMITEC (2007) is a biotechnological multinational born with the challenge of changing the way food is produced. Its objective: to eliminate synthetic chemistry from food by offering natural, innovative and equally effective solutions as alternatives, without involving a higher cost for the producer. Its main activity in 2022 was agriculture, but expanding it to serve the entire food chain: livestock, aquaculture and the food industry. MAAVi, its...Starting at €0.00
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366-P-PPEntrepreneurshipA KIMITEC (2007) é uma empresa multinacional de biotecnologia que nasce com o desafio de mudar a forma como os alimentos são produzidos. O seu objetivo: eliminar os químicos sintéticos dos alimentos, oferecendo soluções naturais, inovadoras e igualmente eficazes como alternativas, sem que tal acarrete custos mais elevados para o produtor. A sua principal atividade em 2022 era a agricultura, mas estendendo-a para servir toda a cadeia alimentar: a ...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20