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AVA.ph: Growing a Filipino E-Commerce Company
Kerr, William R.; Motte-Munoz, HenryCase HBS-813188-EEntrepreneurshipAVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location c...Starting at €8.20
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Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Starting at €0.00
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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SmartOps Corporation: Forging Smart Alliances? - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0797TN-EMarketingTeaching note for product M-0797Starting at €0.00
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Starting at €0.00
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Starting at €0.00
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Parsons Brinckerhoff: The Second Avenue Subway (A) - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0793TN-EMarketingTeaching note for product M-0793Starting at €0.00
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Teaching Note DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Starting at €0.00
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Portland Trail Blazers
Wilcox, Ronald T.Case DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Starting at €8.20
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66°North: Made for Life - Teaching note
Wilcox, Ronald T.Teaching Note DARDEN-M-1017TN-EMarketingTeaching note for product M-1017Starting at €0.00