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M-TRONICS (A)
Bower, Joseph L.; Applegate, Lynda M.Case HBS-807156-EEntrepreneurshipThe new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established businessStarting at €8.20
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M-TRONICS (B)
Bower, Joseph L.; Applegate, Lynda M.Case HBS-807157-EEntrepreneurshipSupplements the (A) case.Starting at €5.74
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Bluemercury: Leading High Growth Businesses
Applegate, Lynda M.Case HBS-818025-EEntrepreneurshipStarting at €8.20
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Dhamani Jewels: Becoming a Global Luxury Brand, Teaching Plan
Applegate, Lynda M.Teaching Note HBS-817094-EMarketingTeaching plan for case 815087.Starting at €0.00
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Stakeholder Analysis Tool (Spanish version)
Applegate, Lynda M.Case HBS-811S17Strategyidentify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan.Starting at €8.20
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Crafting Business Models, Teaching Note
Applegate, Lynda M.Teaching Note HBS-808160-EStrategyTeaching Note for 808705Starting at €0.00