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When a Pandemic Hits: Treading H2O and the Possible Pox (E)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCase DARDEN-OB-0944-ELeadership and People ManagementThis five-part case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through five case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. The (E) case is nine months aft...Starting at €5.74
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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When a Pandemic Hits: Treading H2O and the Possible Pox (B)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCase DARDEN-OB-0941-ELeadership and People ManagementThis five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through four case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. In the (B) case, one month has elaps...Starting at €5.74
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Giving and Receiving Feedback Evaluation
James, Erika Hayes; Clawson, James G.Technical Note DARDEN-OB-0916-ELeadership and People ManagementThis chart can be used to help students reflect on and document their feedback conversations. In the course of giving or receiving feedback, we often become so embroiled in what we are saying or in what is being said to us that we fail to reflect on the quality and impact of the communication. Though intended to accompany the technical note “Feedback” (UVA-OB-0746), the chart is useful with many other materials on assessing performance.Starting at €8.20
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After the Oil Spills: Transformation at the JIC
Yemen, Gerry; James, Erika HayesCase DARDEN-OB-1011-ELeadership and People ManagementWhat if you were responsible for the day-to-day operations at the Joint Information Center (JIC) at the Unified Incident Command for the BP Gulf of Mexico oil spill? Suitable for MBA, EMBA, GEMBA, and executive education classes, this case offers insights about leadership in complex situations. A media supplement, providing the oil spill background and a visual stakeholder analysis of the situation, may be used alone or in conjunction with this c...Starting at €8.20
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Decision-Making and Leading through Crisis
James, Erika Hayes; Yemen, GerryCase DARDEN-OB-0904-ELeadership and People ManagementDuring a discussion, a physician once pointed to the name on his lab jacket and said, “MD—makes decisions!” One of the greatest challenges we face in cultivating leadership competence is being centered and skillful in the midst of difficult and upsetting situations, or during times of crisis. Each of the three vignettes in this case offers an opportunity to practice decision-making in challenging situations. The material helps students focus on d...Starting at €8.20
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When a Pandemic Hits: Treading H2O and the Possible Pox (C)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCase DARDEN-OB-0942-ELeadership and People ManagementThis five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through four case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. In the (C) case, two and a half mont...Starting at €5.74
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Porsche: The Cayenne Launch
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-511068-EMarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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The College of William & Mary: Renew or Resign
James, Erika Hayes; Yemen, GerryCase DARDEN-OB-0956-ELeadership and People ManagementThis case, written from public sources, offers an opportunity to role-play a situation and challenge students to determine whether this event is a crisis. After months of meetings, the school’s governing body decided not to renew the president’s contract past July of 2008. Although the public had not yet been informed, the university president was told. Two days after being notified, W&M President Gene Nichol publically resigned effective immedia...Starting at €8.20