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Comergent Technologies Inc.: Enterprise E-Commerce, Teaching Note
Rangan, V. Kasturi; Bellfor, MarieTeaching Note HBS-507087-EMarketingTeaching Note to (505-016). An abstract is not available for this product.Starting at €0.00
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Modelo para el autodiagnóstico medioambiental estratégico e integral
Rodríguez Badal, Miguel Ángel; Ricart, Joan EnricTechnical Note DGN-523StrategyEn esta nota técnica se presenta el modelo que ha sido elaborado por el Grupo de Trabajo sobre Gestión Medioambiental. El objetivo de dicho modelo es que las empresas lo puedan usar como marco de referencia en los procesos de autodiagnóstico y mejora de su gestión medioambiental. Además del modelo se introduce el concepto de ""proceso de autodiagnóstico"" y se explican cuáles son sus principales fases y posibles enfoques.Starting at €8.20
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Tecnologías de la información e innovación de procesos
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-17Knowledge and CommunicationEsta nota técnica cubre los conceptos básicos de la innovación de procesos. Se describen las ideas básicas y las etapas de cualquier proyecto de innovación de procesos.Starting at €8.20
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Indona, S.A. (A)
Gallo, Miguel Ángel; Regueras E.; Ricart, Joan Enric; Ruiz, AntonioCase DG-1159StrategyEl sector del automóvil está pasando por intensos cambios: dificultades en el conocimiento en la Unión Europea; necesidades de reducción de costes y aumento de la fiabilidad; globalización, etc. La empresa, líder europea en tapacubos con un 26% del mercado, se enfrentó con la necesidad de implantar una estrategia de globalización, incrementar el servicio de diseño e industrialización al fabricante, y dar énfasis en el desarrollo de una nueva unid...Starting at €8.20
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The Buying Division
Ricart, Joan Enric; Slof E. J.Case AD-196-EEconomicsDescribes a conflict between some senior managers of a large multinational which arose over a trivial decision but could cause serious damage. The chairman of the company's buying division gives the order to install a "do-not-disturb" lamp at his door. His subordinates interpret this as a humilation, however, interrupt the installation, and start arguing about the issue. The chairman is forced now to reconsidered his decision; if he insists in hi...Starting at €8.20
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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Case HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Starting at €8.20
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Indona, S.A. (A)
Gallo, Miguel Ángel; Regueras E.; Ricart, Joan Enric; Ruiz, AntonioCase DG-1159-EStrategyStarting at €8.20
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCase HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mango, Socializing Fashion - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71-EStrategyTeaching note prepared as an aid for instructors in the classroom use of case SM-1546-E Mango, Popularizing Fashion.Starting at €0.00