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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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Modelo para el autodiagnóstico medioambiental estratégico e integral
Rodríguez Badal, Miguel Ángel; Ricart, Joan EnricTechnical Note DGN-523StrategyEn esta nota técnica se presenta el modelo que ha sido elaborado por el Grupo de Trabajo sobre Gestión Medioambiental. El objetivo de dicho modelo es que las empresas lo puedan usar como marco de referencia en los procesos de autodiagnóstico y mejora de su gestión medioambiental. Además del modelo se introduce el concepto de ""proceso de autodiagnóstico"" y se explican cuáles son sus principales fases y posibles enfoques.Starting at €8.20
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Tecnologías de la información e innovación de procesos
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-17Knowledge and CommunicationEsta nota técnica cubre los conceptos básicos de la innovación de procesos. Se describen las ideas básicas y las etapas de cualquier proyecto de innovación de procesos.Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Indona, S.A. (A)
Gallo, Miguel Ángel; Regueras E.; Ricart, Joan Enric; Ruiz, AntonioCase DG-1159StrategyEl sector del automóvil está pasando por intensos cambios: dificultades en el conocimiento en la Unión Europea; necesidades de reducción de costes y aumento de la fiabilidad; globalización, etc. La empresa, líder europea en tapacubos con un 26% del mercado, se enfrentó con la necesidad de implantar una estrategia de globalización, incrementar el servicio de diseño e industrialización al fabricante, y dar énfasis en el desarrollo de una nueva unid...Starting at €8.20
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The Buying Division
Ricart, Joan Enric; Slof E. J.Case AD-196-EEconomicsDescribes a conflict between some senior managers of a large multinational which arose over a trivial decision but could cause serious damage. The chairman of the company's buying division gives the order to install a "do-not-disturb" lamp at his door. His subordinates interpret this as a humilation, however, interrupt the installation, and start arguing about the issue. The chairman is forced now to reconsidered his decision; if he insists in hi...Starting at €8.20
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Indona, S.A. (A)
Gallo, Miguel Ángel; Regueras E.; Ricart, Joan Enric; Ruiz, AntonioCase DG-1159-EStrategyStarting at €8.20