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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCase HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCase HBS-716038-EEconomicsThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Starting at €8.20
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Business School Insight, 164. Aprendizaje de impacto
IESE InsightMagazine REV-102Que tu empresa sea ágil e innovadora dependerá de tu capacidad para aprender. Descubre cómo desarrollar las habilidades y competencias de futuro que te llevarán más lejos. Además: una herramienta para conocer los niveles de energía de tu empresa. El futuro depende de las alianzas para abordar los objetivos de desarrollo sostenible, según Jan Peter Balkenende, ex primer ministro de Países Bajos. Recursos para salir de la zona de confort. Cómo pued...Starting at €22.00
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IESE Insight. Issue 23. Fourth Quarter 2014
IESE InsightMagazine REV-51-EEntrepreneurship, Innovation and Change, Leadership and People Management, Marketing, StrategyThis magazine will help you engage with the challenges of our times, with an agenda for CEOs to shape the path ahead. Rafael Andreu and Joan E. Ricart emphasize that CEOs need to be disciplined in their decision-making, innovative in their work and responsible for their people, making ethics an integral part of an interdependent, dynamic general management framework. Fabrizio Ferraro and Bruno Cassiman call upon corporate leaders to use strategic...Starting at €22.00
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La realidad de la ficción
IESE InsightArticle ART-2457Leadership and People ManagementLas estanterías de muchos directivos están repletas de libros de management, ensayos sobre economía o guías de autoayuda. El escritor Keith Oatley asegura que si añaden más ficción a su biblioteca entenderán mejor el mundo, serán más empáticos e imaginativos y tomarán mejores decisiones. Así lo sugieren algunos estudios.Starting at €8.20
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Inteligencia empresarial
IESE InsightArticle ART-2645Information Technologies, Innovation and Change, Knowledge and Communication, Strategy¿Quiere anticiparse a sus competidores? Muchas de sus estrategias e intenciones pueden quedar al descubierto gracias a la inteligencia empresarial. Solo hay que poner orden en la marea de datos disponibles hoy en día y convertirlos en una herramienta eficaz para la toma decisiones.Starting at €8.20
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IESE Insight. Número 27. Cuarto trimestre 2015
IESE InsightMagazine REV-58Business Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People Management, StrategyLos escándalos financieros de los últimos años han disparado el número de leyes y normas encaminados a evitar las malas prácticas empresariales. Pero, por mucha regulación que se genere, nunca bastará para erradicar los casos de corrupción si los directivos no asumen e impulsan una cultura de integridad en la empresa, algo en lo que el director general y el consejo de administración tienen una especial responsabilidad. En el dossier de la ...Starting at €22.00