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The Affordable Care Act (F): Regaining Momentum
Bower, Joseph L.; Norris, MichaelCase HBS-315037-EIn the fall of 2009, President Obama makes a speech to a joint session of Congress in an attempt to regain lost momentum on health reform and get a bill through Congress.Starting at €5.74
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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Creatividad e innovación. Cómo fomentarlas
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-54Leadership and People ManagementEsta nota técnica tiene como objetivo ayudar al desarrollo personal de la competencia directiva de creatividad. Una empresa no es creativa e innovadora de por sí, como ente abstracto. Si lo es, es porque las personas que la integran son creativas. Ahora bien, el talento creativo ¿es sólo propiedad de unos pocos privilegiados o cualquier ser humano puede desarrollarlo? El talento se compone de actitud y aptitud, es decir, de predisposición y capac...Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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El propósito de Makonsa (E)
Almandoz, John; Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-772Leadership and People ManagementEste ejercicio sirve para aprender a utilizar la dirección por objetivos y misiones como metodología de implantación de la misión en la empresa. Los participantes se dividen en cuatro equipos, que representan cuatro departamentos básicos de la empresa. Cada equipo tiene que desarrollar las misiones participadas, los indicadores y los objetivos para contribuir a la misión de la empresa. Este caso está basado en "La misión de Makonsa (B)" , DPO-429...Starting at €5.74
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCase HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Starting at €5.74
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Bill Cummings: The Cummings Way
Wing, Christina R.; White, Robert F.; Norris, MichaelCase HBS-619038-EService and Operations ManagementIn 2019, Bill Cummings, founder of Cummings Properties and Cummings Foundation and billionaire signer of the Giving Pledge, is winding down his roles at his company and foundation. How should the management move the company forward?Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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Coaching at Banco Azucarero de Cali (A) and (B) - Teaching Note
Susaeta Erburu, Lourdes; Cardona Soriano, Pablo; Pin Arboledas, José RamónTeaching Note DPOT-8-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of cases DPO-34-E and DPO-35-E, Coaching at Banco Azucarero de Cali (A) and (B).Starting at €0.00