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Guidant Corporation (A, B and C) - Teaching Note: Don't Get a Heart Attack! Dificult Decisions in a Pacemaker Firm
Vaccaro, AntoninoTeaching Note BET-2-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeTeaching Note for Guidant Corporatiion (A), (B), (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm.Starting at €0.00
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Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Vaccaro, AntoninoCase BE-171-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. After the death of a patient due to the fault of a Guidant's product, the firm enter into fire. Case C provides the epilogue of the long crisis.Starting at €5.74
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Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
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Kiva (A, B and C) - Teaching Note
Vaccaro, AntoninoTeaching Note BET-11-EBusiness Ethics and Corporate Social ResponsibilityKiva is a 501(3) nonprofit organization founded in the late 2004 by two Stanford graduate, Matt Flannery and his wife Jessica Jackley. Inspired by a lecture of the Nobel prize Muhammad Yunus, Matt and Jessica decided to use their spare time to create a micro-lending organization capable to leverage the potential of internet-based technologies. The original idea associated with KIVA business model is pretty simple: small entrepreneurs located in ...Starting at €0.00
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Guidant Corporation (C): "¡No sufras un ataque al corazón!": decisiones difíciles en una empresa líder en la fabricación de marcapasos
Vaccaro, AntoninoCase BE-171Business Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation es una startup de alta tecnología que, tras un par de años de actividad, lanza productos nuevos, como marcapasos, desfibriladores implantables, etc. Después de un tiempo, la dirección de Guidant descubre que uno de sus productos, implantado en 24.000 pacientes, presenta graves defectos. Tras la muerte de un paciente por el fallo de un producto Guidant, la empresa se encuentra en una situación peligrosa, por lo que el caso C of...Starting at €5.74
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Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
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Kiva (C): Responses to a legitimacy threat
Vaccaro, AntoninoCase BE-185-EBusiness Ethics and Corporate Social ResponsibilityKiva is a nonprofit organization founded in late 2004 by two Stanford graduates, Matt Flannery and his wife Jessica Jackley. Inspired by a lecture given by the Nobel laureate Muhammad Yunus, Matt and Jessica decided to use their spare time to create a micro-lending organization capable of leveraging the potential of Internet-based technologies. The original idea associated with KIVA's business model is pretty simple: small entrepreneurs in emergi...Starting at €5.74
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Kiva (C): Respuestas a las críticas sobre su legitimidad
Vaccaro, AntoninoCase BE-185Business Ethics and Corporate Social ResponsibilityKiva es una organización sin ánimo de lucro regulada por el artículo 501(3) del Código Tributario Interno (Internal Revenue Code, IRC) y fundada en 2004 por Matt Flannery y su esposa, Jessica Jackley, dos graduados de Stanford. Matt y Jessica, inspirados por una charla del premio nobel de la paz Muhammad Yunus, decidieron usar su tiempo libre para crear una organización dedicada a los microcréditos capaz de aprovechar el potencial de las tecnolog...Starting at €5.74
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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74