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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCase DG-1519StrategyA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Starting at €8.20
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCase DG-1519-EStrategyAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Starting at €8.20
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The Freeplay Energy Group and Foundation (B)
Ganly, Kate; Mair, JohannaCase DG-1501-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyCase B updates the original by two additional years. In this time the Freeplay Group undertakes an IPO, listing on the UK stock exchange as Freeplay Energy plc. The Freeplay Foundation continues to receive support from the new public company and expands its projects to bring communication and energy to the most "underdeveloped" areas of Africa but must also look elsewhere for support and funding. Freeplay Energy also undertakes significant expans...Starting at €5.74