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Ignacio Valente (C)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-183-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementGrupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales de...Starting at €5.74
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Laia Bertran (D): New Hurdles, New Challenges
Bertran, Laia; Las Heras, Mireia; Chinchilla, NuriaCase DPO-401-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementCase D describes the events that occur in the lives of Jordi and Laia from 2008, the year in which case C ends, to 2015, when Jordi is offered a transfer to the United States as general manager of a subsidiary of the company he works for. During this time, Laia and Jordi have their second daughter; Jordi overcomes two cancers and graduates from the IESE's Executive MBA program; and Laia makes a good recovery from her illness, works very hard (and...Starting at €5.74