Ignacio Valente (C)
Grupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales deputy general manager for the group now has to make a decision. The current economic crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.
Collection: IESE (España)
Ref: DPO-183-E
Format: PDF
Number of pages: 2
Publication Date: Feb 18, 2010
Language: English, Spanish
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Description
Grupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales deputy general manager for the group now has to make a decision. The current economic crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.
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Year: 2009
Geographic Setting: España
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