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Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Campoy, David; García Pont, Carlos; Rocha e Oliveira, PauloCase M-1293Marketing, Service and Operations Management, StrategyEl tema central de este documento es la definición de los elementos clave que deben formar parte del Plan Estratégico de Turismo de Barcelona 2015. En él se repasa la historia de la estrategia turística de Barcelona, centrándose en los Juegos Olímpicos de 1992 y sus repercusiones en el sector turístico. Con ello se pone de relieve el estrecho vínculo entre el negocio del deporte y la táctica de posicionamiento estratégico de la ciudad y se subray...Starting at €8.20
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Peer Coaching
Grasl, Andrea; Pathak, Richa; Ribera, AlbertoTechnical Note DPON-99Leadership and People ManagementStarting at €8.20
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Peer Coaching
Grasl, Andrea; Pathak, Richa; Ribera, AlbertoTechnical Note DPON-99-ELeadership and People ManagementThis technical note describes the practice of peer coaching. In the note, we have referenced various publications to explain in detail how this technique has evolved, starting from its history and how the concept is different from mentoring and traditional coaching methods and ranging to the detailed method for implementing a peer coaching program. We have also explained the implications of engaging in such a program and what rewards can be expec...Starting at €8.20