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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €5.74
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (C) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Sustainability at Siemens, Teaching Plan
Edmondson, Amy C.; Moloney, EmerTeaching Note HBS-516118-ETeaching plan for case 514026.Starting at €0.00
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Hapag-Lloyd AG: Complying with IMO 2020
Esty, Benjamin C.; Moloney, Emer; Hjortshoej, Mette FuglsangCase HBS-220003-EFinanceA new environmental regulation known as IMO 2020 was creating what one industry analyst called "the biggest shakeup for the oil and shipping industries in decades." According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by January 1, 2020. Senior leaders at Hapag-Lloyd, one of the world's largest shipping companies, were evaluating three ways their ships could comply with the new regulation: use low sulf...Starting at €8.20
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Sustainability at Siemens
Rangan, V. Kasturi; Edmondson, Amy C.; Beyersdorfer, Daniela; Moloney, EmerCase HBS-514026-EKnowledge and CommunicationDescribes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward.Starting at €8.20
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La Ribera Health Department (A)
Herzlinger, Regina E.; Moloney, Emer; Beyersdorfer, DanielaCase HBS-315006-EEconomicsWhat Business Model elements enabled La Ribera to achieve this level of value? How can it improve on its 1% profit margin and better align itself with the Six Factors? The hospital hired a consulting firm that presented four new options that could potentially increase returns. Which, if any, best fit with the ten elements of its Business Model? The B case (9-318-134) contains the d nouement for La Ribera.Starting at €8.20
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Es posible programar modelos de negocio
Zamora, JavierArticle ART-3013Information Technologies, Innovation and Change, StrategyLas conexiones digitales y los datos que generan las innumerables interacciones entre organizaciones, personas y cosas han crecido de forma exponencial. Los directivos pueden utilizar esta densidad digital para mejorar sus modelos de negocio o crear otros completamente nuevos. Este artículo presenta un modelo práctico para ayudarles a sacar partido de los datos conectados e identificar los elementos programables de su propuesta de valor. El autor...Starting at €8.20
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Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
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Anovo Ibérica: introduciendo IA en las operaciones
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207Information Technologies, Innovation and Change, Service and Operations ManagementEn 2018 Anovo, un proveedor de servicios posventa para productos de tecnología, empezó a estudiar la posibilidad de utilizar IA para mejorar la eficiencia de sus operaciones. En 2020, ja estaba en marcha la prueba piloto de su primera implementación: un nuevo proceso de diagnóstico automatizado, que empleaba aprendizaje automático (machine learning o ML) para optimizar las operaciones de la empresa en reparación de smartphones. Hasta el momento l...Starting at €8.20