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Barona S.A. (Portuguese Version, Brazil)
Fraguas, Rafael; Tàpies, JosepCase SM-1526-PBCorporate GovernanceJoaquín Machado, owner of the company Barona S.A., is forced to activate the board of directors when a new partner joins the company. In this situation, Machado considers the possibility of giving a broader perspective to the board's approach.Starting at €8.20
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Barona S.A.
Fraguas, Rafael; Tàpies, JosepCase SM-1526Corporate GovernanceJoaquín Machado, propietario de la empresa Barona S.A., ante la entrada de un socio se ve obligado a activar el consejo de administración. En esta tesitura, Machado se plantea la posibilidad de dar una perspectiva más amplia al enfoque del consejo.Starting at €8.20
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WPP and the Globalization of Marketing Services
Ghemawat, Pankaj; Altman, Steven; Strauss, RobertCase SM-1600-EMarketing, StrategyThis case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the top six global agency groups, of which WPP is the largest, place half of the world's advertising)...Starting at €8.20