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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Technical Note DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Note on the management of foreign exchange risk
Mendez M.; Rahnema Alavi, AhmadTechnical Note FN-506-EFinanceThis note presents an overview and synthesis of foreign exchange rates, but more importantly, it also introduces some of the basic concepts related to foreign exchange exposure. The note focuses on the management of foreign exchange risk and deals with a set of financial instruments that are most frequently employed in foreign exchange operations in Europe.Starting at €8.20
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCase F-731-EFinanceThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Starting at €8.20
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Case DARDEN-F-1740-EFinanceThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Starting at €8.20
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Visteon (B)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCase C-722-EAccounting and ControlIn 1999, with the Nissan Almera door panel program already under way, the account manager from Visteon's Nissan BBG receives a call from the Nissan program manager asking for a 28% price reduction. He calls the program's PLT manager to discuss what they should do.Starting at €5.74
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Endemol Entertainment
Lupo D.; Mendez M.; Rahnema Alavi, AhmadCase F-736-EFinanceThis case deals with financial analysis of a fast growing company. It highlights the relationships between the firm´s growth rate and its short-term financial needs.Starting at €8.20