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Bank of America Acquires Merrill Lynch (B)
Pozen, Robert C.; Beresford, Charles E.Case HBS-310106-ESupplements to HBS no. 310-092.Starting at €5.74
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Bank of America Acquires Merrill Lynch (A)
Pozen, Robert C.; Beresford, Charles E.Case HBS-310092-EOn December 22, 2008, Bank of America (BofA) chairman and CEO Ken Lewis convened a special board of directors meeting to review his company's pending acquisition of investment bank Merrill Lynch. Negotiations for the acquisition had begun a few months earlier, during the disastrous week in September in which Lehman Brothers declared bankruptcy. Initially both Merrill and BofA viewed their agreement favorably, but in the intervening months, as Mer...Starting at €8.20
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Flamagás, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-689MarketingFlamagás, S.A. es una empresa creada en 1959, dedicada a la fabricación y venta de encendedores. El caso describe la evolución de la empresa, con especial énfasis en el desarrollo de sus exportaciones. Se describe el hundimiento del mercado mundial de encendedores de tipo medio (calidad y precio), y las dificultades que ello causó a la empresa. Se describe el fuerte proceso de reestructuración llevado a cabo en 1982, 1983 y 1984. Finalmente, como...Starting at €8.20
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Marieta Textil, S.A.
Gil, P.; Nueno, José Luis; Parés Canalias, Francisco; Renart, Lluís G.Case M-715MarketingMarieta Textil es una pequeña empresa dedicada a la "edición de telas". El proceso de negocio consiste en adquirir los diseños originales a famosos artistas vanguardistas, para hacerlos estampar sobre tela por parte de terceros. La empresa vende estos estampados a tiendas de decoración. Tras cierto éxito en España, desean exportar, pero no consiguen tener un volumen de ventas en el extranjero que tenga un mínimo de importancia y continuidad. Cont...Starting at €8.20
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Pandora: Royalties Kill the Web Radio Star (B)
Pozen, Robert C.; Rosenfeld, AlexCase HBS-310027-EStarting at €5.74
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Pandora: Royalties Kill the Web Radio Star (A)
Pozen, Robert C.; Rosenfeld, AlexCase HBS-310026-EJoe Kennedy, president and CEO of Pandora, one of the largest and most popular web (internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio industry by 2.5 times over the next five years, effectively pushing profitability for Pandora out of sight. Pandora was a "webcaster" that was based on the Music Genome Project, which ...Starting at €8.20
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Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084MarketingA finales de 1997, y tras llevar a cabo una serie de trabajos y estudios previos, el director de marketing de la Hewlett-Packard Barcelona Division (HP-BCD) se plantea si deben o no poner en marcha una nueva página web en internet, con el propósito de establecer un medio de comunicación directo e interactivo con los usuarios finales de las impresoras de gran formato, situados en cualquier pais del mundo. El caso plantea una serie de dilemas, tant...Starting at €8.20
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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015-EMarketingStarting at €8.20
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Daqi
Pozen, Robert C.; Armbrust, Rick; Zhang, TonyCase HBS-309113-EIn 2008, Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas-news, music, and popular bloggers. Each potential area of Daqi's expansion offered extensive benefits, such as major growth opportunity, as well as risks, including private lawsuits, governme...Starting at €8.20
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Introduction to Mutual Funds
Pozen, Robert C.Case HBS-310117-EThis note is an excerpt from Professor Bob Pozen's book "The Mutual Fund Business" and is an introduction to mutual funds, contrasted with commercial banks.Starting at €8.20