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Bodegas PRADOREY: Keys to the Future of a Family Business in the Winemaking Industry
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1708-ELeadership and People Management, StrategyIn 2022, after several tough years turning the company around, Bodegas PRADOREY was finally looking towards the future. Founded in 1989, this family-owned winery had become an important winemaker within Ribera del Duero, one of Spain's Protected Designation of Origin (PDO) winemaking regions. But PRADOREY's road had not been an easy one. The winery had gone through difficult times in the 2010s, which could easily have ended the company. Thanks to...Starting at €8.20
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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The DIA of Tomorrow: Can New Ownership Turn Around the Business?
Calleja, Luis Manuel; Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-ECorporate Governance, StrategyIn 2019, seven years after going public, DIA, the third largest supermarket chain in Spain in revenue, was going through the most important crisis in its history. That year it had narrowly avoided bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex and controversial takeover, had become the largest shareholder in the company. One of LetterOne's first decisions, in M...Starting at €8.20
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Bodegas PRADOREY: Keys to the future of a family business in the winemaking industry - teaching note
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacTeaching Note SMT-142-ELeadership and People Management, StrategyIn 2022, after several tough years turning the company around, Bodegas PRADOREY was finally looking towards the future. Founded in 1989, this family-owned winery had become an important winemaker within Ribera del Duero, one of Spain's Protected Designation of Origin (PDO) winemaking regions. But PRADOREY's road had not been an easy one. The winery had gone through difficult times in the 2010s, which could easily have ended the company. Thanks to...Starting at €0.00
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Diversity in top management teams
Rodríguez-Lluesma, Carlos; Martín, Miguel; Elvira, MartaTechnical Note DPON-149-ELeadership and People ManagementThe concept of "diversity" enjoys a good reputation, in general, but almost all of us have heard opinions such as "Years and years of attending awareness and social inclusion seminars, and the bottom line has not increased by a penny" or "They said the solutions would be better, but I still work the same and the innovation has been the same". Academia supports this discrepancy between the theory sought in the business world and the practical real...Starting at €8.20
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Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Case M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola - Nota del instructor
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacTeaching Note SMT-142Leadership and People Management, StrategyEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Starting at €0.00