Bodegas PRADOREY: Keys to the Future of a Family Business in the Winemaking Industry

Description

In 2022, after several tough years turning the company around, Bodegas PRADOREY was finally looking towards the future. Founded in 1989, this family-owned winery had become an important winemaker within Ribera del Duero, one of Spain's Protected Designation of Origin (PDO) winemaking regions. But PRADOREY's road had not been an easy one. The winery had gone through difficult times in the 2010s, which could easily have ended the company. Thanks to the efforts of a new management team headed by Fernando Rodríguez de Rivera, grandson of company founder Javier Cremades, the situation had been stabilized. The case discusses the history of the company, as well as its organization inside the family group. The cases presents in detail the transformation, both internal and external, that PRADOREY carried out throughout the 2010s, which had ensured the company's survival and return to a path of growth. But once the company's problems were now in the past, what should be PRADOREY's future? How could the company keep creating value not just for the Cremades family, but to all internal and external stakeholders? How should the company's transformation be continued? What changes ? in strategy, operations and even organization ? were necessary? What should be the foundations of PRADOREY?s growth, while respecting the spirit of the winery? Was the company ready? And how to align the rest of the family?

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Keywords

Change Innovation Strategy wine industry