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Tests and Triumphs in Telemedicine (A) and (B) (TN)
Matherne, G. Paul; Behrman, Katelyn; Shepard, Taylor AnneTeaching Note DARDEN-E-0468TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for products E-0468 and E-0469Starting at €0.00
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation -Teaching Note
Matherne, G. Paul; Behrman, KatelynTeaching Note DARDEN-E-0462TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0462Starting at €0.00
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Flamagás, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-689MarketingFlamagás, S.A. es una empresa creada en 1959, dedicada a la fabricación y venta de encendedores. El caso describe la evolución de la empresa, con especial énfasis en el desarrollo de sus exportaciones. Se describe el hundimiento del mercado mundial de encendedores de tipo medio (calidad y precio), y las dificultades que ello causó a la empresa. Se describe el fuerte proceso de reestructuración llevado a cabo en 1982, 1983 y 1984. Finalmente, como...Starting at €8.20
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Marieta Textil, S.A.
Gil, P.; Nueno, José Luis; Parés Canalias, Francisco; Renart, Lluís G.Case M-715MarketingMarieta Textil es una pequeña empresa dedicada a la "edición de telas". El proceso de negocio consiste en adquirir los diseños originales a famosos artistas vanguardistas, para hacerlos estampar sobre tela por parte de terceros. La empresa vende estos estampados a tiendas de decoración. Tras cierto éxito en España, desean exportar, pero no consiguen tener un volumen de ventas en el extranjero que tenga un mínimo de importancia y continuidad. Cont...Starting at €8.20
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Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084MarketingA finales de 1997, y tras llevar a cabo una serie de trabajos y estudios previos, el director de marketing de la Hewlett-Packard Barcelona Division (HP-BCD) se plantea si deben o no poner en marcha una nueva página web en internet, con el propósito de establecer un medio de comunicación directo e interactivo con los usuarios finales de las impresoras de gran formato, situados en cualquier pais del mundo. El caso plantea una serie de dilemas, tant...Starting at €8.20
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COVID-19 (B): "It's Like a War"
Matherne, G. Paul; Kessel, SamuelCase DARDEN-E-0447-EBusiness Ethics and Corporate Social ResponsibilityIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theStarting at €5.74
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Tests and Triumphs in Telemedicine (A)
Matherne, G. Paul; Shepard, Taylor AnneCase DARDEN-E-0468-EBusiness Ethics and Corporate Social ResponsibilityIn this A case, it’s December 2019, and Dr. Carol Evans is preparing for a meeting with the leaders of Garfield Health Sciences (GHS) Center. She aims to persuade them to launch a full-fledged direct-to-consumer (DTC) telemedicine offering. Evans needs toStarting at €8.20
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COVID-19 (A): How Did We Get Here and What Do We Do Now?
Matherne, G. Paul; Kessel, SamuelCase DARDEN-E-0446-EBusiness Ethics and Corporate Social ResponsibilityIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theStarting at €8.20
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Tests and Triumphs in Telemedicine (B): Technology before Its Time or a Savior in a Crisis?
Matherne, G. Paul; Shepard, Taylor AnneCase DARDEN-E-0469-EBusiness Ethics and Corporate Social ResponsibilityIn the A case, Dr. Carol Evans is preparing for a December 2019 meeting with the leaders of Garfield Health Sciences (GHS) Center, about launching a full-fledged direct-to-consumer (DTC) telemedicine offering. This B case picks up a few months later, in MStarting at €5.74
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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015-EMarketingStarting at €8.20