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Imaginarium - Teaching Note
Renart, Lluís G.Teaching Note MT-25-EMarketingNote prepared as an aid to instructors in the classroom use of case M-1173-E Imaginarium.Starting at €0.00
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Imaginarium - Nota de Instructor
Renart, Lluís G.Teaching Note MT-25MarketingNota preparada como ayuda a los instructores en el uso en clase del caso M-1173 ImaginariumStarting at €0.00
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Arck Systems (E)
Larkin, Ian I.Case HBS-911060-ELeadership and People ManagementThe Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a series of changes the manager makes to the sales compensation plan in response to negative and unintended consequences of the existing system. The cases illustrate the tradeoffs inheren...Starting at €5.74
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Arck Systems (A), (B), (C), (D), (E) and (F), Teaching Note
Larkin, Ian I.Teaching Note HBS-911074-ELeadership and People ManagementTeaching Note for 911056, 911057, 911058, 911059, 911060 and 911073.Starting at €0.00
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Comercio Internacional para el Habitat, S.A. (A)
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-679-EMarketingStarting at €8.20
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Smith & Nephew - Innovex - Teaching Note
Renart, Lluís G.Teaching Note MT-23-EMarketingTeaching note prepared as an aid to instructors in the classroom use of the case M-1092-E Smith & Nephew - Innovex.Starting at €0.00
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Agencia de publicidad Aramburu, S.A.
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-723-EMarketingStarting at €8.20
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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
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Comercio Internacional para el Habitat, S.A. (A)
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-679MarketingCIH, S.A. es el primer consorcio de exportación formado a iniciativa de GDS-Comercio Internacional, S.A., empresa perteneciente a la Caixa de Barcelona. Cuatro empresas productoras de muebles se asocian para realizar su gestión exportadora en forma conjunta. Se analizan las ventajas de los consorcios para la exportación. (Also available in English).Starting at €8.20
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Saconex
Gallo, R.; Parés Canalias, Francisco; Renart, Lluís G.Case M-741MarketingConsorcio de exportación que tiene seis empresas socios (fabricantes de maquinaria para plásticos), y cuyo objetivo comercial es la República Popular China. El caso describe los antecedentes, el proceso de puesta en marcha y el primer año y medio de funcionamiento. Tras este período, las perspectivas parecen buenas, se han hecho contactos, se ha asistido a ferias, se ha montado una delegación permanente en Pequín. Sin embargo, la cifra de ventas ...Starting at €8.20