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Valencia: Una estrategia basada en eventos deportivos
Bofarull, Cristina; Gracia, Ignacio; Gómez, SandalioCase SM-1540Innovation and Change, Leadership and People ManagementCualquiera que hubiese estado en Valencia hace 15 años y volviera a visitarla ahora, no la reconocería. El cambio obrado en la ciudad de Valencia en particular, y en toda la Comunidad Valenciana en general, ha hecho que sea una ciudad irreconocible. De una ciudad que vivía de espaldas al mar, puramente industrial y sin apenas relieve internacional ha pasado a ser la ciudad europea que más ha crecido en los últimos quince años gracias al sector se...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Fiat's Strategic Alliance with Tata (A)
Mitchell, Jordan; Hohl, Brian; Ariño, Africa; Ozcan, PinarCase SM-1528-EInnovation and Change, StrategyThis case looks at the automotive industry and Fiat's and Tata's corporate backgrounds. It provides an in-depth description of how these two companies came together, including the entire preoperational negotiation process. The case focuses on October 2007, immediately after the companies had finalized a joint venture to manufacture passenger cars, engines and transmissions in India for the national and international markets. The alliance also mad...Starting at €8.20