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Balay: La Cartuja
Solá A.; Porta, J.; Gómez, SandalioCase DP-135Leadership and People ManagementBalay es una empresa industrial de línea blanca, situada en Zaragoza, y que pertenece al grupo Byse. El caso muestra un cambio en el área de producción y sus implicaciones en las políticas de recursos humanos. Se centra en el proceso de cambio ?con sus problemas de implantación? y en la reacción sindical al cambio.Starting at €8.20
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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCase IVEY-9B20A068-EEntrepreneurship, Marketing, StrategyIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalStarting at €8.20
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCase IVEY-9B20A035-EEntrepreneurship, Marketing, StrategyIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Starting at €8.20
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Starting at €0.00
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Multiasistencia: Human Resources - Teaching Note
Molero E.; Gómez, SandalioTeaching Note DPT-5-ELeadership and People ManagementStarting at €0.00
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Multiasistencia: Human Resources
Molero E.; Gómez, SandalioCase DP-111-ELeadership and People ManagementStarting at €8.20
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Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCase IVEY-9B16A028-EMarketing, StrategyJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Starting at €8.20
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Multiasistencia: Recursos Humanos - Nota del Instructor
Molero E.; Gómez, SandalioTeaching Note DPT-5Leadership and People Management(Véase caso DP-111)Starting at €0.00
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Multiasistencia: Recursos Humanos
Molero E.; Gómez, SandalioCase DP-111Leadership and People ManagementEl caso centra su atención en el departamento de asistencia de la empresa donde se hace realidad la polivalencia frente a la especialidad, la autoevaluación como criterio para determinar la parte variable de la retribución y el desarrollo de una mejora participativa. La flexibilidad que proporciona la polivalencia de los empleados es una ventaja competitiva importante en una empresa de servicios donde la atención al cliente cobra especial relevan...Starting at €8.20