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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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Is the U.S. Market Cheap or Expensive
Estrada, JavierCase F-917-EFinanceKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Starting at €8.20
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Teaching Note MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Starting at €0.00
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Case M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Starting at €5.74
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Hilton Hotels, Corp. - Teaching Note
Estrada, JavierTeaching Note FT-58-EFinanceTeaching note to accompany case F-711-E.Starting at €0.00
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Nike Europe - Teaching Note
Joachimsthaler, Erich A.Teaching Note MT-15-EMarketing(Case M-1009-E). Use is restricted to Academic Institutions.Starting at €0.00
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Atlas Investment Management - Teaching Note
Estrada, JavierTeaching Note FT-60-EFinanceAid to instructors in the classroom use of case no. F-727-E Atlas Investment Management.Starting at €0.00
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Häagen-Dazs Ice Cream (B). The Farggi Tub's & Ice Cream Challenge
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Case M-968-EMarketingMay be used with M-967-E Häagen-Dazs Ice Cream (A). The making of a global brand.Starting at €5.74