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Marsh USA Inc.: Challenges of Pandemic Insurance in a COVID-19 World
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M012-EStrategyIn 2018, Marsh USA Inc. (Marsh), an insurance company based in New York, launched an innovative pandemic insurance product called PathogenRX. However, until the outbreak of the COVID-19 pandemic in 2020, there was no demand for the product. During the pandemic, some US businesses attempted to claim benefits for business interruption losses from their insurers but were denied because their policies did not cover pandemic losses. Unlike other catas...Starting at €8.20
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The WeWork Company: Internationalization of a Born Global Firm
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M045-EEntrepreneurship, StrategyThe case discusses the international expansion strategy of The WeWork Company (WeWork), a co-working space company. In the United States and Europe, the expansion of WeWork occurred through greenfield investment; membership focus was on freelancers and entrepreneurs. In Asian markets such as India, where WeWork entered through a joint venture, enterprise customers were the revenue generators. In June 2019, a co-founder of WeWork considered buying...Starting at €8.20
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Nacre (B): a Steep and Risky Climb to Success: Decisions & Consequences
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-7-EEntrepreneurship, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Nacre: Turning a Lab Idea into a High-Growth Firm (A)" [EFC-2-E]. This case B describes the strategic decisions and actions of the CEO and how eventually, this firm - with only 12-15 employees at that time (plus a large contract manufacturer) - manages to land a US-$30 million deal with the US Marine Corp. Soon after, this company is acquired by a l...Starting at €8.20
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JacobsRimell (A): Leading out of Bankruptcy: A CEO takes on the role of "bad cop" to save a failing UK software company
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-8-EEntrepreneurship, Innovation and ChangeThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis. The company offered a technology related to the management of broadband access, VoIP and digital television (DTV) services to large TelCos and cable providers, but is on the verge of bankruptcy after they have unexpectedly lost two large contracts within a very short time. The VC firm is bringing in a new (first-time) CEO in ord...Starting at €8.20
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Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind
de Ros, María del Mar; Prats, Mª JuliaCase E-162-EEntrepreneurship, Information Technologies, Innovation and ChangeWayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being the exception, now that it was reporting directly to the CEO and the organization had its eyes on...Starting at €8.20
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Elon Musk: Saving the Fate of Tesla
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19C009-ELeadership and People ManagementIn 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers be...Starting at €8.20
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Microsoft: Focusing on the Healthcare Vertical
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M004-EStrategyBy January 2020, Microsoft Corporation’s (Microsoft’s) Microsoft for Health healthcare vertical had become the company’s most important vertical. Microsoft’s chief executive officer, Satya Nadella, wanted the company to be viewed as a strategic partner ofStarting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Eastman Kodak Company: Reviving Through Diversification
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M018-EStrategyIn July 2020, Eastman Kodak Company (Kodak) received a US$765 million loan from the US federal government for drug component manufacturing. Kodak's chief executive officer (CEO) was confident about the company's ability to excel in the pharmaceutical industry. However, critics cited several concerns, such as workforce availability and Kodak's lack of experience in the pharma business. The CEO believed that Kodak’s expertise in advanced chemicals ...Starting at €8.20
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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B16M180-EEntrepreneurship, StrategyFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Starting at €8.20