This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386Information TechnologiesEl caso analiza el posicionamiento de una agencia de viajes "on-line" con sede en España y presencia en cuatro importantes mercados europeos de viajes (Italia, España, Francia y Reino Unido). Describe el papel desempeñado por todos los agentes que juegan un papel en el sistema de valor del sector de los viajes y aborda cómo están tratando de crear y apropiarse de valor. La compañía tiene que afrontar la decisión de cómo combinar los espacios "off...Starting at €8.20
-
eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386-EInformation TechnologiesThe case analyses the positioning of an online travel agency headquartered in Spain and with presence in four major European travel markets (Italy, Spain, France and the United Kingdom). It describes the role played by all the agents that play a role in the travel industry value system and discusses how they are currently trying to create and appropriate value. The firm has to face the decision of how to combine the offline and online spaces to b...Starting at €8.20