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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307M-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Starting at €8.20
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307X-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Starting at €8.20
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307Z-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Starting at €8.20
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
Diane M. Phillips; Jason PhillipsTeaching Note IVEY-8B18A016-EMarketingTeaching note for product 9B18A016.Starting at €0.00
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCase IVEY-9B18A016-EEntrepreneurship, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Starting at €8.20
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved - Teaching Note
Diane M. Phillips; Jason Keith PhillipsTeaching Note IVEY-8B16A010-EMarketingTeaching note for product 9B16A010.Starting at €0.00
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B16A010-EEntrepreneurship, Marketing, StrategyAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Starting at €8.20
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B07M049-EEntrepreneurship, StrategyThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Starting at €8.20
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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelTeaching Note HBS-519052-EMarketingTeaching note for case 519051.Starting at €0.00
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Case HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Starting at €8.20