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Engie Fires CEO: Was Performance the Only Issue - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M142-EStrategyTeaching note for product 9B20M142.Starting at €0.00
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Bajaj RE60: The Branding Challenge of Disruptive Innovation - Teaching Note
Srividya Raghavan; Saurabh BhattacharyaTeaching Note IVEY-8B16A014-EMarketingTeaching note for product no. 9B16A014.Starting at €0.00
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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19M123-EEntrepreneurship, StrategyBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oStarting at €8.20
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Amazon: Combatting Antitrust Litigations
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M219-EStrategyOn July 29, 2020, Jeff Bezos, the founder and chief executive officer of Amazon.com Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagiStarting at €8.20
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Toys “R” Us: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B18M118-EStrategyIn early 2018, Toys “R” Us, an iconic toy retailer, filed for liquidation due to intense competition, heavy debt, poor store merchandise, and a non-user-friendly website. Some experts believed that if Toys “R” Us had filed for bankruptcy after the holiday season, its turnaround efforts would have been more successful. However, a toy maker and founder of MGA Entertainment made a bid to purchase Toys “R” Us, but his offer was denied on the grounds ...Starting at €8.20
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Hero Baby Southern Europe. Nota del instructor
Gómez González, C.; García del Pueyo, J. L.Teaching Note IIST-MITN-179MarketingNota del instructor del caso MITN-179Starting at €0.00
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Acesur - Teaching Note
Garrido Martinez, E.; Gómez González, C.Teaching Note IIST-PITN-187-E-EService and Operations ManagementThis case describes the history of ACESUR, a company dedicated, since 1840, to the production, bottling and marketing of olive oil, as well as a long tradition in the vegetable oil sector. An experience that has consolidated it as a leader in the olive and sunflower oil sector in Spain, with exports to nearly one hundred countries around the world. In 2018, faced with the volatility of the price of the raw material and the requirements of the cus...Starting at €0.00
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Acesur - Nota del Instructor
Garrido Martinez, E.; Gómez González, C.Teaching Note IIST-PITN-187Service and Operations ManagementEste caso describe la historia de ACESUR, empresa dedicada, desde 1840, a la producción, envasado y comercialización de aceite de oliva, así como una larga tradición en el sector de los aceites vegetales. Una experiencia que la ha afianzado como líder en el sector del aceite de oliva y girasol en España, con exportaciones a cerca de un centenar de países de todo el mundo. En 2018, ante la volatilidad del precio en la materia prima y los requerimi...Starting at €0.00
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Hero Baby Southern Europe. Teaching Note
Gómez González, C.; García del Pueyo, J. L.Technical Note IIST-MITN-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20
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La Transformación Operativa de la fábrica de Nestlé de la Penilla. Nota del Instructor
Garrido Martinez, E.; Gómez González, C.Teaching Note IIST-PITN-167Service and Operations ManagementBajo la iniciativa corporativa Nestlé Continuous Excellence, la Fábrica de La Penilla había transformado su forma de trabajar en la línea de tabletas de chocolate. La mejora en eficiencia, flexibilidad y tiempo de respuesta eran evidentes, pero lo más importante había sido el cambio en la forma de trabajar y el cambio cultural que había supuesto la transformación. El caso describe el proceso de transformación y permite, por un lado, aprender de l...Starting at €0.00