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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M059-EStrategyPrimark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company’s low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark’s manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited...Starting at €8.20
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India Post
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M119-EStrategyThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Starting at €8.20
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Indigo Airlines
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M033-EStrategyThe case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. The strategies adopted by Indigo Airlines to reduce its oper...Starting at €8.20
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BigBasket.com
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15M010-EStrategyIn India, customers were used to the idea of buying groceries in stores. BigBasket.com, India’s first online grocery retailer, was set to break this mindset. Customers were signing up at an aggressive rate based on word-of-mouth. With a commitment to provide a top-quality product assortment at competitive prices, BigBasket successfully provided last-mile delivery to customers across Bangalore, Hyderabad and Mumbai. While traditional brick and mor...Starting at €8.20
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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19M123-EEntrepreneurship, StrategyBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oStarting at €8.20
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Amazon: Combatting Antitrust Litigations
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M219-EStrategyOn July 29, 2020, Jeff Bezos, the founder and chief executive officer of Amazon.com Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagiStarting at €8.20
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Starbucks Corporation: Fighting Racial Bias - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M001-EStrategyTeaching note for product 9B20M001.Starting at €0.00
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DoorDash: In Search of Profitability - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B21M039-EEntrepreneurship, StrategyTeaching note for product 9B21M039.Starting at €0.00
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Intel Corporation: Outsourcing Dilemma - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriTeaching Note IVEY-W25608-EStrategyTeaching note for product W25607.Starting at €0.00
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SpaceX: Starlink’s Uncertain Demand Trajectory - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B21A004-EMarketingTeaching note for product 9B21A004.Starting at €0.00