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Decathlon China: Using Social Media to Penetrate the Internet Market
Nicole R.D. Haggerty; Raymond Pirouz; Grace GengCase IVEY-9B11A043-EInformation Technologies, Marketing, StrategyAfter successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large French sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China had experimented with several new social media platforms in China in order to increase the brand awareness among online shoppers. At the upcoming executive meeting, the marketing de...Starting at €8.20
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B13E002-EInformation Technologies, StrategySince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Starting at €8.20
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ING Direct España, tu otro banco (A)
Susaeta Erburu, Lourdes; Boudeguer, R. M.; Ballarín Fredes, EduardoCase DG-1381StrategyEl caso recoge la llegada a España del banco holandés ING Direct, y la implantación y puesta en marcha de su estrategia de posicionamiento en la Banca Directa. Este banco utiliza el canal telefónico e internet. Impacto en la banca Española y en la forma de competir de la banca tradicional. Batalla por la captación del Pasivo.Starting at €8.20
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCase IVEY-W27514-EInformation Technologies, StrategyIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Starting at €8.20
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Coaching at Banco Azucarero de Cali (A) and (B) - Teaching Note
Susaeta Erburu, Lourdes; Cardona Soriano, Pablo; Pin Arboledas, José RamónTeaching Note DPOT-8-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of cases DPO-34-E and DPO-35-E, Coaching at Banco Azucarero de Cali (A) and (B).Starting at €0.00
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"Coaching" at Banco Ganadero-BBVA (A)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCase DPO-143-ELeadership and People ManagementMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Starting at €8.20
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DMR España (D)
Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-56-ELeadership and People ManagementThis case reproduces the e-mail that Fernando Francés sent to all the company employees explaining the reorganization required to achieve the aim of getting the company listed on the stock market.Starting at €5.74
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DMR España (D) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-56-PBLeadership and People ManagementThis case reproduces the e-mail that Fernando Francés sent to all the company employees explaining the reorganization required to achieve the aim of getting the company listed on the stock market.Starting at €5.74
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"Coaching" at Banco Ganadero-BBVA (A) (Portuguese Version, Portugal)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCase DPO-143-PPLeadership and People ManagementMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Starting at €8.20
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El microcrédito y las instituciones microfinancieras
Susaeta Erburu, Lourdes; Rahnema Alavi, AhmadTechnical Note FN-540FinanceEste documento trata de explicar el concepto de microfinanzas y microcrédito en sus distintas modalidades, las instituciones microfinancieras y los tres pilares del microcrédito: alcance, sostenibilidad financiera e impacto. El documento presenta varios casos reales de instituciones microfinancieras que están funcionando actualmente.Starting at €8.20