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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCase IVEY-9B17E015-EEntrepreneurship, Information TechnologiesIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Starting at €8.20
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Furniture Bank: Entrepreneurial Growth in the Social Sector
Derrick Neufeld; Yasser RahrovaniCase IVEY-9B16E040-EEntrepreneurship, Information TechnologiesIn 2015, the executive director of Furniture Bank had successfully managed the Toronto social-service agency by turning a $300,000 net loss two years prior into a $100,000 net income. He had employed a variety of strategies and information technologies to integrate and rationalize business processes that resulted in significant productivity and performance improvements. However, Furniture Bank, which collected unneeded furnishings from donors and...Starting at €8.20
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Tweetledee Tweetledumb
Thomas WatsonArticle IVEY-9B17TA02-EStrategyWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Starting at €8.20
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Mobilizing Character
Thomas WatsonArticle IVEY-W28146-ELeadership and People ManagementUkrainian president Volodymyr Zelensky is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.Starting at €8.20
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Fighting Shareholder Populism
Thomas WatsonArticle IVEY-9B19TE01-ELeadership and People ManagementThanks to the spread of populism, corporate directors and managers need to get ready to rumble like never before as weak oversight enables activist investors to manipulate emotions during digital-age proxy fights.Starting at €8.20
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Mafiaboy
Derrick NeufeldCase IVEY-9B10E020-EInformation TechnologiesThis case opens with a fictitious yet common situation of a corporate executive who is uncertain how to respond to a distributed denial of service (DDoS) attack. It provides some anecdotes and statistics relating to DDoS attacks, and then briefly tells the story of Michael Calce, nicknamed Mafiaboy, who as a young teen effectively launched attacks that shut down companies such as Amazon, CNN, Dell, eBay and Yahoo! The basic DDoS process is explai...Starting at €8.20
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Mustang Music (A)
Derrick NeufeldCase IVEY-9B10E009-ECorporate Governance, EntrepreneurshipMustang Music (A) and (B) cases introduces students to data modeling, database implementation and database querying.Starting at €8.20
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Mustang Music (B)
Derrick NeufeldCase IVEY-9B10E010-ECorporate Governance, EntrepreneurshipThis supplement to Mustang Music (A), product #9B10E009, introduces students to data modeling, database implementation and database querying.Starting at €5.74
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CAA Roadside APP
Derrick NeufeldCase IVEY-9B10E022-EInformation TechnologiesThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Starting at €8.20
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Trumpeting Fair Debate
Thomas WatsonArticle IVEY-9B17TA03-EStrategyIt takes more than keeping promises to be a good role model as a national leader.Starting at €8.20